1. Combine lime juice, sugar, oil, Worcestershire and garlic in small bowl. Place beef steak and lime mixture in food-safe plastic bag; turn steak to coat. Close bag securely and marinate in refrigerator 6 hrs. or overnight; turning occasionally.
2. Remove steak from marinade; discard marinade. Place steak on grid over medium, ash-covered coals. Grill, uncovered, 8-9 min. for medium rare (145°F) doneness, turning occasionally. (Do not overcook.)
3. Carve steak into thin slices. Season with salt and pepper, as desired.
* Recipe Courtesy of The Beef Checkoff.